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About
Design Concepts
Design Concepts is a product design and strategic innovation consultancy with over 50 years of experience driving delight and business success. We design a broad range of solutions from medical devices to sports equipment. With offices in Madison, San Francisco and Boston.
Note from the editor

Design Concepts is a product design and strategic innovation consultancy with over 50 years of experience driving delight and business success. We design a broad range of solutions from medical devices to sports equipment. With offices in Madison, San Francisco and Boston.

Editors
Go to the profile of Joan Neeno
Joan Neeno
Director of Marketing Communications at Design Concepts and Proprietor of Lark, a restaurant in Janesville, WI
Writers
Go to the profile of Jesse Darley
Jesse Darley
A principal at the design consultancy, Design Concepts. Inventor of Beer Cap Maps. Focused on building a team of engineers who solve sticky problems.
Go to the profile of Ken Soliva
Ken Soliva
I’m an interaction designer living in Madison, Wisconsin.
Go to the profile of Dave Franchino
Dave Franchino
President of Design Concepts. I have a passion for business innovation design.
Go to the profile of Corin Frost