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And I love to create products with Emotional Design.
And I love to create products with Emotional Design.
About me
DESIGN PROJECTS
Curious Case of Cross-sell

Curious Case of Cross-sell

Negative CVR, still 100% rollout
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Aryan Indraksh
How do I Design at Expedia?

How do I Design at Expedia?

The vision of Expedia and my design philosophy.
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Aryan Indraksh
Unified Design System

Unified Design System

The single source of truth to design, develop and deliver beautiful products.
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Aryan Indraksh
Project Titan. The Future of Trips.

Project Titan. The Future of Trips.

How UX improvements led to an increase in CVR, 150% YoY?
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Aryan Indraksh
Mission Masterpluto

Mission Masterpluto

The journey from making covid-19 resources accessible to everyone to make domain experts accessible to everyone.
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Aryan Indraksh
Project Sherpalo

Project Sherpalo

How Sellers improved their Performance and Sales? — Snapdeal Seller Dashboard
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Aryan Indraksh
“Top Writer in Design” — Medium Publications
“Top Writer in Design” — Medium Publications
DESIGN ARTICLES
Can you guess Darwin’s theory of typography? — UX 101

Can you guess Darwin’s theory of typography? — UX 101

Evolution of Typography — Survival of the fittest.
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Aryan Indraksh
5 Great Analogies To Highlight The Difference Between UX & UI

5 Great Analogies To Highlight The Difference Between UX & UI

Let’s break it down.
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Aryan Indraksh
This Is Why You Need The Science Behind Logo Design

This Is Why You Need The Science Behind Logo Design

Are you sure your logo is simple and timeless?
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Aryan Indraksh
10 Questions of Color Theory That Will Make You A Better UX Designer

10 Questions of Color Theory That Will Make You A Better UX Designer

Do you even know the difference between RGB & CMYK?
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Aryan Indraksh
Using golden ratio to rethink how you approach UI design

Using golden ratio to rethink how you approach UI design

Golden Ratio is the biggest myth in Design. Or Is it really?
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Aryan Indraksh
5 Fundamental Principles of Gestalt

5 Fundamental Principles of Gestalt

Let’s understand how your eyes and brain play the magic of perception.
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Aryan Indraksh
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