Is design a part of mainstream startup culture now? Absolutely.

elle luna
elle luna
Nov 6, 2012 · 4 min read

Focus Your Product + Go Deep on User Experience

Kickstarter’s Perry Chen talked to their team’s desire to stay small and focussed saying, “We want to do great things, but we want to stay small. To stay committed to the one thing that we do well. To shape the experience around this one thing that we’re committed to.” Similarly, Evan Williams shared that the goal of Medium, a product aimed at re-inventing publishing, “isn’t to reach the entire world; it’s to create depth of value.” And the strict focus and product experience was echoed even further by Systrom. “Once products become really popular,” he said, “there's a tendency to expand into additional verticals. But I decided really early that what we were going to do instead is take what we have and go really deep on the user experience. What can we do to make this experience superlative? What can we do to shave off load time? We believe that user experience is what makes people come back to the product again and again.”

Empower creators of high quality content.

Malik spoke to one of the major pain points of the internet — there’s simply too much information out there and not enough context. Twitter’s main API, for example, is called “The Firehose” — and it’s exactly that, a stream of new content with very little context and parsing.

Embrace design as a way of running your startup.

Design’s role in startups has long been misunderstood. AirBnB's co-founder Joe Gebbia shared that when AirBnB launched in 2008 their founding team of 2 designers and 1 engineer were introduced to 20 investors. And of that group, 10 replied, 3 met them for coffee, and zero invested. “We broke the mold of the traditional founding model for a startup,” Gebbia said. “People had a hard time understanding how a designer from art school could run a successful internet business.”

Design + Startups

Learnings. Musings. Stories.

    elle luna

    Written by

    elle luna

    www.instagram.com/elleluna

    Design + Startups

    Learnings. Musings. Stories.