Design Story
Published in

Design Story

Iterate, don’t stop

Sketch your story. Cross it out. Try again.

Here is a single line of copy from a recent marketing release. I’ve included my notes so you can see the process. Iterate, substitute, iterate again. Ship. Test. Iterate. Rejoice. Continue.

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Complements to the human condition.

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James Buckhouse

James Buckhouse

Design Partner at Sequoia, Founder of Sequoia Design Lab. Past: Twitter, Dreamworks. Guest lecturer at Stanford’s GSB & d.school jamesbuckhouse.com

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