Customer Engagement

On The Death of Multichannel Designing

“Simply existing on all channels is no longer enough: multichannel is not omnichannel.”

— Kim Flaherty

“Users don’t think in terms of channels and devices, so they will not understand or tolerate experiences…

On The Evolution of Design Thinking

“Designers are now seeing beyond aesthetic appeal and realizing how their approaches ultimately dictate levels of user engagement. This realization is making visual designers to sit up [sic] and take note of the UX design process and methodology.”