Design Tips

User Centered Design: Enough with Bullshit Personas!

Tip #14: To be useful, personas* must represent…

User Centered Design: The 2 Creativity Myths

Tip #13: It is necessary to develop several ideas and to…

User Centered Design: Observing or Questioning

Tip #12: To obtain a personal answer and not a social…

User centered design: innovation or optimization

Tip #11: We can’t know what users think and want…

User Centered Design: Going to the market, as fast as possible!

Tip #10: Going to market as fast as…

User Centered Design: Hype Stuff

Tip #9 : Design is integrating uses, not functions that do not…

User Centered Design: “Savings” of skills

Tip #8 : Savings on collaboration always result in delays…

User Centered Design: Beautiful design?

Tip #7 : Design is the conception of a whole. And designing…

User Centered Design: Experience or Thought

Tip #6 : Experience is made up of feeling, not thoughts…