8 things you should pay attention to if you want a good site
It seems that now everyone in the world has a website. But ask yourself, how many of these are really good? How many of them make the user come back, are easy to navigate and perform right their function of presenting the product?
Below you find 8 things that you should pay attention to when creating a high-quality website.
1. Content
The site must contain information. You say that you’ve read about this already? Are you sure you understood the message? Users are eager for the Internet. The more specific information is, the easier it is to gather a large audience.
An excellent example of this approach are information resources containing a large number of materials of a certain subject, and having their own domain name — in line with content on it. These sites are created by their firms but are separated from their corporate sites and domain names. On them, they advertise — redirect readers to their “business” site.
2. Design
The first thing that the evaluation of a site begins with is its appearance, and only after we do the conclusions by studying the content.
The history of image advertising exists for about 200 years already, and that means a lot.
The site is the face of the company on the Internet, and the quality of the design will be judged on you. In addition to careful execution, there are many more rules to consider. There are technical subtleties, for example — the weight (size) of graphic files, the justification for the use of certain technologies, to common eye hidden values like aesthetics, creativity, correctness and compatibility of colour balance, literacy of proportions and perspectives regarding volume and coverage.
Psychology also acts on an important role — the correct associative perception of graphic design, in accordance with the theme of the site and the colour solution, it’s often more important than it seems at first glance.
3. Structure and navigation
If the value of information can be compared with a diamond, then the design is its frame, and the structure and navigation can be compared with the cutting of a stone (when cutting, the stone loses weight).
A good site is carefully thought out. The user should easily understand the structure of the site and its menu, and the site navigation tools should be understandable. Well, when navigation takes into account not only sections of the site but also the convenience of working with each of its pages. A good site should not have “blank” pages with messages about the ongoing work on filling.
4. Grammar and style in the text
Errors, typos and bad literary style in the text are not allowed on the site. Not adhering to the rules of text layout, selection of fonts and their size — also reduce its evaluation by the user.
5. Updating and adding content
In order for users to return to you, the site must be “alive”. Updating obsolete information and replenishing it with new one should be done regularly. It should be entrusted to a specific person or collective, so that the message you send is coherent.
6. Qualitative programming
The world is diverse, and the Internet too. There are various browsers with many versions, users with differently sized monitors and different screen resolutions, there are different text encodings and different fonts. But all this should not be a hindrance to the user and your site. A good site should not contain unnecessary code, and software solutions should work without errors.
7. Interactivity
The Internet allows you to communicate in both directions. The user can always ask you something, and a timely response will leave a good impression of the site and its owners.
8. Proper indexing and promotion
Most users find necessary information in search engines and link catalogues.
A good site should contain the necessary keywords and description for the search engines, taking into account the effective response to the user’s request. A good advertising company should not use “spam”.
