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How To Conduct Field Work: A Guide For Design Researchers

How To Conduct Field Work: A Guide For Design Researchers

A major shift is taking place all around us: if you want to win a consumer’s dollar, offering a great product is no longer enough…
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Batterii
Design Better Experiences, not Products

Design Better Experiences, not Products

5 simple tips to guide a new way of working
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Batterii
Using the Consumer to Drive Market Research

Using the Consumer to Drive Market Research

It is critical for companies to ensure that the consumer’s wants and needs are driving their marketing research. Failure to do so can lead…
Go to the profile of Chad Reynolds
Chad Reynolds
The importance of telling your story, even with extremely limited resources

The importance of telling your story, even with extremely limited resources

A trip to South Africa to inspire entrepreneurship and innovation.
Go to the profile of Chad Reynolds
Chad Reynolds
How Street Artists Use Walls to Tell Stories

How Street Artists Use Walls to Tell Stories

Street art & its deeper meaning
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Batterii
What Happens When You Reverse-Engineer Creative Genius?

What Happens When You Reverse-Engineer Creative Genius?

Batterii interviewed Rowan Gibson, an international bestselling author of three major books on business strategy and innovation, including…
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Batterii
Management Innovation Explored: Tools for Analyzing Culture

Management Innovation Explored: Tools for Analyzing Culture

In the quest for on-demand innovation, companies seek to better understand the invisible and intangible aspects that are keeping the…
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Batterii
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