With our Penpal idea, we wanted to allow kids to connect with other kids and…
“In September, 12-year-old Laporshia Massey, a student in Philadelphia, died…
Our value prop was narrowed down to this statement:
From the people we talked to it seemed like there was more regulations around dealing with health in public…
After shifting our focus to communication between teachers and parents, we started to look into current communication…
We scoured the internet. Most of our research was to understand what exactly asthma was as only one of us…
We got started generating Ideas with use of Value Propositions.