After creating an MVP customers from across the technology adoption lifecycle (TAL) will start to use it. The problem is any…
Business side synergy is when a business engages in a new activity with another business that is beneficial, and can boost…
There are lots of different things you can track in a startup, and ways to track them…
When you start your startup there will be a lot of incoming opinions. So how do you…
Top-down-selling (introducing a product to the top tier of a company to filter down through their processes) is…
At the start of every cycle (or 4/8 weeks) define actionable metrics that capture the value your business provides to your customers. Spend that cycle time optimising those metrics
For a team to run experiments and create valuable learning from markets they need:
The problem with beta testing is that is tests a product technically. It provides no information as to market demand or product-market-fit.
If you open the beta and get 10,000 signups what does that mean? How many users would actually pay for the product? As…
The Technology Adoption Lifecycle identifies psychographic profiles that help you understand the adoption of new innovations.
A whole product is defined as “your core product plus any ancillary products that are required to sell to a mainstream market”.
To cross the chasm, and go from early adopters to a mainstream user base, you need to…
