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Nir Eyal

Design Thinking Blog
Design Thinking Blog
Design thinking and product strategy
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Unifying Hooked and Jobs To Be Done

In Hooked it outlines 3 rewards:

  1. Rewards of the self (the need to seek out new things/challenges)
  2. Rewards of the tribe (the need to feel connected)
  3. Rewards of the hunt (the need to acquire…
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