Customer development is a methodology for testing ideas and hypotheses early to…
Traditionally for a product company the user journeys that were focused on were the ones accrued during the…
Similar to the pushes and pulls identified with the Jobs To Be Done methodology, analysing the users…
After creating an MVP customers from across the technology adoption lifecycle (TAL) will start to use it. The problem is any…
When interviewing customers you are trying to dig down to the emotional, social and functional value and contexts in which they…
There are lots of different things you can track in a startup, and ways to track them…
When you start your startup there will be a lot of incoming opinions. So how do you…
Top-down-selling (introducing a product to the top tier of a company to filter down through their processes) is…
At the start of every cycle (or 4/8 weeks) define actionable metrics that capture the value your business provides to your customers. Spend that cycle time optimising those metrics
Doing one thing at a time…
This seems counter intuitive at first, but there are plenty of examples of this in action, think serial ports replacing parallel ports, or RISC replacing CISC.
