Astroturfing

Eva
Dictionary of Digital Humanities
1 min readOct 12, 2016

The practice of creating an impression of grassroots support for an idea, individual, or product to increase credibility and legitimacy when such such grassroots support does not exist, misleading the audience into believing that the position of the astroturfer is the commonly held view.

Such forged support can be built using, among others, fake multiple identities, pressure groups, letters to the editor, and social media accounts.

See Fake News
See Agnotology

To learn more…

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