A person who both consumes and produces a given media.
Term coined by Alvin Toffler
A strong identification or emotional connection with a fictional environment or cultural object, often described in terms of “escapism” or a sense of “being there”.
Companies that have induced a strong emotional investment from consumers enough to get their “loyalty beyond all reason”.
Term coined by Kevin Roberts
Related terms:
Social event that gather a large number of committed consumers of a given brand or product.