The domination of a society by a social class that manipulates its cultural values and objects, so that social class’ view becomes the cultural norm for the whole society.

Term coined by Antonio Gramsci

Eva in Dictionary of Digital Humanities

May 31, 2016

Entertainment Supersystem

The systematic extension of a franchise or cultural object across multiple media platforms.

Term coined by Marsha Kinder

Eva in Dictionary of Digital Humanities

May 13, 2016

Culture Jamming

Alteration of communication processes inserting “noise” in order to challenge or interrupt the flow of media.

Term popularized by Mark Derry

Eva in Dictionary of Digital Humanities

May 10, 2016

Divergence

The diversification of media channels and information delivery mechanisms.

Eva in Dictionary of Digital Humanities

Apr 28, 2016

Monoculture

State of culture in which there is a relevant lack of diversity in cultural objects produced, both by organizations and audiences.