The quality of a cultural object to exist in multiple media at once, each media contributing idiosyncratically to the existence of such object.
A collection of medium that reaches a large audience impossible to attain via other means. Among the most popular mass medium are: print, recordings, cinema, radio, television, and Internet. Each mass medium has its own content types, cultural objects, technologies, leaders, and business models.
A process in which a transmitter, be it a person, a group of people, or an organization, sends a message through mass media (among others, newspapers, radio, television or film) to a large number of receivers.
A dramatic increase in the public relevance of a digital object in a short period of time, delivered by word of mouth or enhanced by social media or networks.
Shows that viewers choose to watch according to broadcasting programming as opposed to viewing when they discover and choose while channel zapping or programming themselves according to their agenda (eg Netflix).