The quality of a cultural object to exist in multiple media at once, each media contributing idiosyncratically to the existence of such object.
An approach to media production that integrates marketing and entertainment as the story unfolds across different media.
Term coined by David Marshall
The systematic extension of a franchise or cultural object across multiple media platforms.
Term coined by Marsha Kinder
The technique of telling a story across multiple digital platforms and media formats, which each branch contributing to the understanding of the global narrative.
A new narrative structure in which individual stories contribute to a larger fictional experience, similar in meaning to transmedia storytelling.
Term coined by Janet Murray
The relations between texts that occurs when one work refers to or borrows content or ideas from another.