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The magic of context: Applying behavioral design principles to increase conversion

The magic of context: Applying behavioral design principles to incr...

How Yara’s product team applied behavioral design principles to increase the conversion rate of Atfarm — an AgTech product for precise…
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Yara Digital Ecosystem
I’m a product manager for Agricultural APIs.

I’m a product manager for Agricultural APIs.

By Marcus Birke, Head of Product AgTech APIs at Yara
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Yara Digital Ecosystem
Trending
“You’re spending time helping them to build the future”: Mentor-Mentee Relationships in DAS

“You’re spending time helping them to build the future”: Mentor-Mentee Relationships in DAS

Sally Wong and Michelle Chen describe their mentor-mentee relationship as product owners in Yara Digital Ag Solutions.
Go to the profile of Yara Digital Ecosystem
Yara Digital Ecosystem
How we conduct user research with rural smallholder farmers in the COVID-19 era

How we conduct user research with rural smallholder farmers in the COVID-19 era

The opportunities, impacts and challenges of remote research tools
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Yara Digital Ecosystem
From a local to global way of working: building a new Figma structure (Part 1)

From a local to global way of working: building a new Figma structure (Part 1)

Designing a new Figma structure for DAS’ Global UX Design team
Go to the profile of Inma Ortiz Montiel
Inma Ortiz Montiel
Product
Day in the Life of: Yogesh Joshi, Senior Software Engineer

Day in the Life of: Yogesh Joshi, Senior Software Engineer

Yogesh Joshi is a Senior Software Engineer in Yara Digital Ag Solutions (DAS). He leads a group of Engineers that build products for…
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Yara Digital Ecosystem
Lessons from applying rewards strategies on a P2P platform

Lessons from applying rewards strategies on a P2P platform

How our product team uses rewards to influence farmer behaviour
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ET
Ux
Growth in our UX team: Job Descriptions, Competency Matrix and Career Paths

Growth in our UX team: Job Descriptions, Competency Matrix and Career Paths

Frameworks Yara Digital Ag Solutions’ (DAS) UX team has to enable clear growth opportunities in Research, Content and Design
Go to the profile of Inma Ortiz Montiel
Inma Ortiz Montiel
Writing for smallholder farmers: 6 principles

Writing for smallholder farmers: 6 principles

Content Design for low-literacy audiences in Northern India’s agricultural sector
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Rorytufano
What is UX writing?

What is UX writing?

Principles of UX Writing for Atfarm, a crop recommendation platform
Go to the profile of Emma Pressley
Emma Pressley
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