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DC in faces: Natalie Podolskaya, Head of PR & Communications
DC in faces: Natalie Podolskaya, Head of PR & Communications
My favorite greeting “Namaste” is much more than a simple “hello”. It literally means “the spiritual in me greets the spiritual in you”.
Valeria Zadachina
Mar 25, 2020
DC in faces: Volodymyr Yastrebov, Media Director
DC in faces: Volodymyr Yastrebov, Media Director
“I am a workaholic. To take my mind off business issues, I always have to do some crazy stuff. Last time it was jumping off a…
Valeria Zadachina
Feb 27, 2020
Digital Chain is a business statement.
Digital Chain is a business statement.
Digital Chain is a business statement. Iryna Kurochkina, Founder & CEO of DC, on the agency’s rebranding and ambitious plans
Alexandra Chernyakhovskaya
Feb 5, 2020
DC in faces: Nastya Lypchak, Head of Client Service
DC in faces: Nastya Lypchak, Head of Client Service
A random fact about you: Basta, Vivaldi, Amy Winehouse, Alla Pugacheva, Zemfira, and Tchaikovsky can go all together in my playlist
Alexandra Chernyakhovskaya
Jan 14, 2020
Features of the efficient service for betting companies
Features of the efficient service for betting companies
After a new DARING TO BE EPIC advertising campaign for Parimatch had aired in November, DC Chief Strategy Officer told Login Casino about…
Alexandra Chernyakhovskaya
Dec 13, 2019
Vladimir Kobets, Creative Director of Digital Choo (DC), about the current campaign “DARING TO BE…
Vladimir Kobets, Creative Director of Digital Choo (DC), about the current campaign “DARING TO BE…
— Digital Choo recently launched its new epic show for PariMatch. What is the strategy behind this step and the main idea?
Alexandra Chernyakhovskaya
Nov 19, 2019
DC’s new epic project starring daring Conor McGregor
DC’s new epic project starring daring Conor McGregor
The international marketing agency Digital Choo impresses the advertising market once again — with rocking ideas, an exciting level of…
Alexandra Chernyakhovskaya
Nov 8, 2019
Oleg Profatylo: “Efficiency and boldness is a new norm”
Oleg Profatylo: “Efficiency and boldness is a new norm”
Working approaches to advertising for betting and gambling categories, things to avoid, how to create a concept for advertising, and how…
Alexandra Chernyakhovskaya
Nov 4, 2019
Create new traditional: how creative approach changes views about sport
Create new traditional: how creative approach changes views about sport
It is usually not an easy task to alter an established opinion. The human brain works by the law of the least resistance and chooses…
Alexandra Chernyakhovskaya
Oct 10, 2019
Fear And Success Go Hand In Hand
Fear And Success Go Hand In Hand
On September 22, 2019, the Digital Choo team has overcome the Race Nation Challenge. It is a well-known competition in Ukraine, offering…
Alexandra Chernyakhovskaya
Sep 26, 2019
BOSCON2019: Iryna Kurochkina, Founder & CEO of Digital Choo, among the delegates present at the…
BOSCON2019: Iryna Kurochkina, Founder & CEO of Digital Choo, among the delegates present at the…
With great pleasure, we meet a dear friend of The Betting Coach in this edition of Betting on Sports scheduled from 17 to 20 September 2019
Alexandra Chernyakhovskaya
Sep 20, 2019
Digital Choo — Personalisation is the essence of sports betting
Digital Choo — Personalisation is the essence of sports betting
Betting on Sports is the world’s leading sports betting industry event. With this year’s conference set to boast 300 leading industry…
Alexandra Chernyakhovskaya
Sep 6, 2019
“Impressive is a synonym for efficient” — An exclusive interview with Iryna Kurochkina, Founder &…
“Impressive is a synonym for efficient” — An exclusive interview with Iryna Kurochkina, Founder &…
Let’s begin with a few words about Digital Choo. How did the idea of Digital Choo as a digital marketing company evolve? Who were your…
Alexandra Chernyakhovskaya
Aug 27, 2019
Iryna Kurochkina: Digital Choo — Unconventional wisdom is needed to clear industry media hurdles
Iryna Kurochkina: Digital Choo — Unconventional wisdom is needed to clear industry media hurdles
Leading fast-growth marketing agency Digital Choo, Founder and CEO Iryna Kurochkina details to SBC audiences that industry incumbents have…
Alexandra Chernyakhovskaya
Aug 21, 2019
How can a young agency become famous in the advertising world in two years’ span?
How can a young agency become famous in the advertising world in two years’ span?
Advertising and marketing industry today is very popular. The entry threshold is rather low, and new agencies are really mushrooming…
Alexandra Chernyakhovskaya
Jul 2, 2019
We Are Ready to Convert Conference Insights into New Efficient Business Solutions, Evolving…
We Are Ready to Convert Conference Insights into New Efficient Business Solutions, Evolving…
An international marketing agency Digital Choo (DC) was acknowledged as the Best Marketing Services Provider according to Betting Awards…
Alexandra Chernyakhovskaya
Jun 10, 2019
ESPORTS LEARNINGS. Peculiarities of esports marketing & communications
ESPORTS LEARNINGS. Peculiarities of esports marketing & communications
Esports in Ukraine is an industry of contrasts. Multimillion turnovers — yet esports gained an official status only recently. Huge…
Alexandra Chernyakhovskaya
May 29, 2019
How to ensure the effectiveness of creative solutions
How to ensure the effectiveness of creative solutions
From the outside, it seems that creativity is something quite difficult to assess. However, as with any instrument, it has fairly clear…
Alexandra Chernyakhovskaya
May 23, 2019
Exclusive to The Betting Coach: An interview with Iryna Kurochkina — Founder & CEO of Digital Choo…
Exclusive to The Betting Coach: An interview with Iryna Kurochkina — Founder & CEO of Digital Choo…
Iryna Kurochkina is one of the protagonists within the Cyprus Gaming Show Scene 2019 with Digital Choo (DC), her international marketing…
Alexandra Chernyakhovskaya
May 20, 2019
5 Marketing trends in gambling and betting business
5 Marketing trends in gambling and betting business
Investing in 2019 to be a leader in 2020
Alexandra Chernyakhovskaya
May 6, 2019
Betting industry success: how marketing agency Digital Choo was created
Betting industry success: how marketing agency Digital Choo was created
History of the agency’s creation from Irina Kurochkina, CEO
Alexandra Chernyakhovskaya
Mar 13, 2019
Irina Kurochkina, CEO of marketing agency Digital Choo: «Desire to change the ordinary by being…
Irina Kurochkina, CEO of marketing agency Digital Choo: «Desire to change the ordinary by being…
Irina Kurochkina, marketing agency DC, in an exclusive interview with “Gamblers Post” talks about the company, Parimatch rebranding, and…
Alexandra Chernyakhovskaya
Mar 5, 2019
Irina Kurochkina, СЕО Digital Choo: Why betting market needs service and how Agency can influence…
Irina Kurochkina, СЕО Digital Choo: Why betting market needs service and how Agency can influence…
Recently, the news about Primatch’s rebranding, implemented by the marketing Agency Digital Choo, widely spread on the media. BBR editors…
Alexandra Chernyakhovskaya
Feb 27, 2019
“Fired up to win!”:
“Fired up to win!”:
Yesterday, the media literally blew up the audience with vivid colors of visual implementation of the new Parimatch rebranding, executed…
Alexandra Chernyakhovskaya
Feb 7, 2019
About Media at DC Agency
About Media at DC Agency
We produce turnkey campaigns, delivering them from conducting the market analysis and strategic planning to support and constantly…
Alexandra Chernyakhovskaya
Feb 5, 2019
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