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Digital GEMs
eCommerce
Digital Marketing
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The Digital Business Course
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Digital GEMs
Articles on digital in business and society by students, alumni and lecturers of the Grenoble Ecole de Management Advanced Masters in Digital Strategy Management.
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Smplr.
in
Digital GEMs
Oct 12, 2023
Designing Emotions: Your User Experience, YOUR Emotions
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867
12 responses
Anaïs Tonlop
in
Digital GEMs
Jul 5, 2023
The Evolving Business of Social Networks
From Myspace to Instagram, how companies took advantage of
…
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272
1 response
Alexandre Poulain
in
Digital GEMs
Jun 24, 2022
How to approach the challenges of an omnichannel strategy using data?
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165
Naël Brichet
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Digital GEMs
Jun 23, 2022
Great Sites for AI Content Creation
Whether you are a Marketing enthusiast, a content creator, or an NFT artist those websites might…
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282
7 responses
Sonia B
in
Digital GEMs
Jun 23, 2022
The golden age of MIV
With the rise of influencer marketing, how brands can proprely measure the value…
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1
Alexandre Poulain
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Digital GEMs
Mar 29, 2022
What is Mix Marketing Modeling and how can it help brands?
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202
2 responses
Alexandre Poulain
in
Digital GEMs
Mar 28, 2022
Digital Local Advertising: Retailer’s Next Challenge
Retailers and advertisers consideration for…
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101
Mariana Nahle
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Digital GEMs
Jul 7, 2021
Digitalization: businesses are ready, customers are not
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5
1 response
Pierre-Antoine POTIER
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Digital GEMs
Jul 7, 2021
My digital marketer survival kit
Today, I am going to share with you some of the tools I use every…
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1
Simon Orojian
in
Digital GEMs
May 21, 2021
Focus on Why: A Rule for Building a Brand Online
A Conversation with Jack McCausland, Designer and…
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5