What is the impact of design in digital marketing?
Design in Digital Marketing
How essential is design in digital marketing success?
Design is the attractive force that gives meaning to your marketing copy.
Your value proposition is what makes your marketing campaign unique. But, it is design that makes it look even more attractive. Any marketing campaign that does not include proper design consideration phase is half as effective, maybe even not effective at all.
Therefore, design in marketing is essentially a very powerful tool to compliment your unique selling point.
Design in Digital Marketing
Being at the forefront of marketing in the age of social media, digital marketing is the first choice of marketers these days. And as it turns out, digital marketing is exceedingly visual in style.
The increasing popularity of apps like instagram validates the fact that design plays an increasingly important part in online purchase decisions. Obviously, the underlying value of the product being promoted and various other factors are also at play. But, when it comes to spontaneous or instinctive decisions, design always reigns supreme.
It’s all about Presentation
Take for example physical products, how important is packaging? Yes, it’s very important. Packaging of any physical product sets its tone. Makes that first impression that impacts user/customer behavior for years to come.
Similarly, design is like the packaging for your ad copy. And, if you really want to sell something, create a packaging that grabs attention.
Therefore, presenting your value proposition in a beautiful design is more likely to influence your target audience.
Good Design Reflects Your Marketing Message
Well, if design in marketing is essential then what kind of design is the most effective in influencing your potential customers?
Creativity in design has no bounds. But, when you are promoting something, creativity that is relevant matters. Packaging your marketing message in a clear, visually attractive and strikingly creative way, while being completely relevant to your promotion is the key.
Creating Ad design — that is ad copy plus the visuals/creatives — that reflects your marketing message will definitely help you increase your Ad engagements.
Planning Phase is more important than you think
Planning phase is where marketers tend to rush, ultimately getting things wrong in the execution phase.
Being patient with planning is actually more important than we usually think. Things like brainstorming sessions, competitive analysis, research, design considerations and other essentials like Ad budgets should all be worked out in the planning phase.
A productive Ad plan always positively impacts the actual execution of a campaign. It is this rush through the planning period that also undermines the design process.
What Stats Gurus have to say about Marketing Design?
Well, according to a survey conducted in 2019, over 200 marketers shared their insights about visuals in content marketing. Below is the detailed infographic summarizing the survey results.
Concluding Thoughts
As the above stats clearly indicate, visuals are clearly going to be an important aspect of marketing in years to come. In this scenario, it’s not just about utilizing visuals, but it’s actually about the quality of design that is going to matter the most.
In conclusion, it can’t be stressed enough that the power of design in influencing your marketing campaigns both organic & paid is hard to ignore.
