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Football Merchandise Promotions Engine
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Sports Merchandise price slashing costs the industry over £100m
Sports Merchandise price slashing costs the industry over £100m
NFL & UK Football merchandise price reductions account for over £50m per annum
Lewis Holland
Jan 4, 2018
DiscountIF Integration Case Study: Interview with Retail & Sports Systems
DiscountIF Integration Case Study: Interview with Retail & Sports Systems
“(Implementation) in under one hour!”
Lewis Holland
Nov 8, 2017
Barnsley had the best online kit launch for 17/18 season
Barnsley had the best online kit launch for 17/18 season
There have been some interesting launches this summer, and a lot of attention has been focused on the channel & method of launching the kit
Lewis Holland
Jul 19, 2017
6 emojis to describe a new trend in football promotions!
6 emojis to describe a new trend in football promotions!
I really enjoyed writing an article recently about some of the awesome promotional campaigns we observed from football clubs merchandise…
Lewis Holland
Jun 19, 2017
By ‘just’ changing a banner, I increased revenues by over £2m
By ‘just’ changing a banner, I increased revenues by over £2m
Following university, my career followed an interesting path within online gaming. As an industry it is interesting to work within because…
Lewis Holland
Apr 26, 2017
Exclusive Interview: Richard Waltham — Director at Retail & Sports Systems
Exclusive Interview: Richard Waltham — Director at Retail & Sports Systems
Over 25 sites including 16 Football Clubs & 3 Rugby Clubs work with Retail & Sports Systems. Richard Waltham, the Director at Retail &…
DiscountIF
May 2, 2017
4 *new* metrics EVERY football club should track
4 *new* metrics EVERY football club should track
There has been a lot of talk over the last 5 to 10 years about growing your audience and engaging with them. That has kept a lot of people…
Lewis Holland
Apr 4, 2017
Older Articles
Chelsea WIN it, or maybe not quite!?
Chelsea WIN it, or maybe not quite!?
We’ve been writing a series of articles analysing how clubs are performing when it comes to converting their audiences into monetary terms…
Lewis Holland
Jun 12, 2017
5 responses we got to the question “why does your club offer discounts?”
5 responses we got to the question “why does your club offer discounts?”
Following my article last week on the 3 observations about discounts offered on football clubs’ merchandise stores; I wanted to share some…
Luke Laurenti
Jun 5, 2017
Finally, a promotion I liked by Manchester United!
Finally, a promotion I liked by Manchester United!
The other day I attended a talk by one of the founders of Gett taxi app (they are probably no.2 or no.3 after UBER/Lyft), and he referred…
Lewis Holland
May 29, 2017
3 Observations about Discounts from Football Clubs’ Online Merchandise Stores
3 Observations about Discounts from Football Clubs’ Online Merchandise Stores
Football clubs and their online merchandise stores have been on our radar for some time now. After a few sit downs and calls with clubs in…
Luke Laurenti
May 22, 2017
4 questions answered about the DiscountIF Merchandise League
4 questions answered about the DiscountIF Merchandise League
A few days ago we published The DiscountIF Football Merchandise League, a table scoring which clubs are doing best in online merchandise…
Lewis Holland
May 15, 2017
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