Human Experience

Making the human and digital connection

Let’s start off we a couple of questions.

Firstly, what is a digital to human connection? Is it picking up your phone and checking a train time? Is it asking Alexa to remind you of a meeting? Is it putting the washing machine onto a…

Ignoring the human

Here are a couple of examples that I have experienced that outline badly disjointed marketing, product and customer engagement strategies that resulted in very poor experiences — if only they had looked at all channels as a whole and customers as humans..

The joy of trust

How can you build and maintain a relationship with your customers across multiple channels, different contexts, moods, experiences and environments?

Many software vendors and digital agencies will say — “we have a tool for that, an application that can help or a process…

The experience of being human…

User Experience, Customer Experience, online, offline, digital, face-to-face , so many experiences, so many interpretations of what is a user and what is a customer experience — it’s no wonder organisations and their own customers get confused.