Marketing

Survey: Targeting Consumers in 2020

According to a new consumer survey Ditto conducted around shopping for Mother’s Day, which was…

Tis’ the Season for 2019 Holiday Gift Guide Planning: Part I Ditto’s Pro Analysis & Tips

With summer just around the corner, holiday gift guides probably aren’t top of mind for you. But it’s never too early to start thinking about the holidays and you’ll thank us in…

Targeting Gen Z: “How do you do, fellow kids?”

Let’s get something straight — Gen Z and Millennials are not the same. It seems…

The New Way Brands Will Reach Consumers: Instagram Museums

Nike: “All Press is Good Press”

Don’t lie, you talked about Nike today, whether you agree with it or…

When PR Trends Come and Go, Visuals Remain

We’ve seen a lot of change in PR over the last two decades…