Have an awesome journey
Nuggets of wisdom from Djezzy’s VEON Marketing Manager, Mehdi
Here’s why Mehdi thinks candidates should work at Djezzy:
“We’re undergoing an amazing digital transformation. It’s an exhilarating ride, and we’re determined to be the top tech company in Algeria. By helping us get there, you’ll be able to look back on your work with tremendous pride.”
Now, that’s a great reason to join the Djezzy family. If you want to have an incredible career, you must be ready to push towards the future like Djezzy is.
Do you want more advice on how to have a great journey? Luckily, we gathered more advice from Mehdi during our talk.
1. Throw away the map
Well, you actually probably don’t want to delete Google Maps from your phone. It can come in handy when you’re traveling.
Anyway, throwing away the map means you don’t follow an established plan for your career. This is the only way to reach exciting destinations. Mehdi’s career path proves this.
After studying computer engineering at university, Mehdi worked for a creative agency in web and mobile development. He’s also worked in brand management and digital marketing in a variety of fields, ranging from social media and technology to consumer goods and tobacco.
“While working for the agency, I learned how to juggle lots of topics. It taught me how to be creative in different ways,” describes Mehdi. “But when you’re working for clients, you can only propose ways to improve a product or service.”
Ultimately, it was the chance to own the product that drove Mehdi to jump from the agency side to the client side. When a chance to work for Djezzy came, he took it.
“The chance to create something from scratch and build the brand was what brought me to Djezzy,” notes Mehdi.
As you can see, Mehdi’s career has been about creating his own path. Joining Djezzy wasn’t part of any original plan — but rather a magnificent opportunity that just had to be snagged.
2. Make your own grass greener
Perhaps you’ve heard the saying that ‘the grass is always greener on the other side of the fence.’ It basically means that you always think others have it better. Well, forget this saying; get it out of your head! It’s time to make things better for yourself.
The new saying is: Make the grass greener on your side of the fence! That’s what Mehdi would tell you.
“As I contemplated joining Djezzy, I thought about all I could accomplish here,” notes Mehdi. “The sheer amount of data we have brings so much potential to make magic.”
Now, Mehdi gets to own a digital marketing strategy that reaches over 17 million customers in Algeria. And he’s hard at work to make a successful connection with all those people.
Mehdi started by reviewing marketing processes and figuring out how to go more digital. Thinking digitally about the marketing strategy meant a shift in focus to things like social media and content creation, and a greater focus on the brand’s voice. It also meant more technical analysis of things like traffic generation and conversion rates.
“As I began strategizing, I realized I had to first get my team in a digital mindset,” states Mehdi. “This meant transforming our practices and constantly embracing new tech and ideas. We’ve become quite agile, and we’re making new discoveries on how to improve all the time.”
For Djezzy’s digital marketing to succeed, Mehdi has realized he needs to not only establish the right strategy, but also get his team in the proper mindset. He’s taken the initiative to make that happen. And the grass is looking greener for him, the team, and the company.
3. According to an Algerian proverb, one hand can’t applaud!
This Algerian proverb is quite insightful: One hand can’t applaud. After all, it’s important to make connections and work with others. Because you need more hands when it comes time to clap.
“As a digital marketer, I try to remember that digital is not just B2B or B2C. It’s H2H — or human-to-human,” posits Mehdi. “Technology is the tool to bring people closer to each other.”
That’s precisely why Mehdi centers his marketing strategy around not just improving the customer journey, but also making connections. Here’s how he does it:
“We have three main pillars: food, entertainment, specifically games and music, and football. We’re focusing a lot on content right now. For instance, we’ve sponsored MasterChef Algeria, and while the show airs, we do live tweets and online games to increase engagement. We’re doing lots with local musicians and social media to reach customers and be involved in their life experiences.”
In order to make those connections even more successful, Mehdi and the team understand that they can’t do it all alone (they need help from the hands of customers). So, they’re doing data analysis, performing A/B testing, examining social media feedback, fixing problem points, and more.
“We’ve also made a lot of progress on market segmentation,” says Mehdi. “For our tech-oriented crowd, we create online games and branded content, like our show CLYC. For others, we have educational content. For money-minded people, we have content about offers.”
For Mehdi, digital marketing is about reaching customers — or extending a hand. The same goes internally for Mehdi’s team. Nobody’s an island.
“When I look for folks to join my team, I look for team spirit,” attests Mehdi. “Because we do better when all our hands and heads are working together.”
4. Stop and listen to the music
No journey is worth the travel if you don’t stop and enjoy the music, scenery, or whatever else you please. In short, have a hobby.
For Mehdi, it’s playing the guitar and photography. He especially enjoys mobile and street photography. Check out some of his shots:
“The world’s moving fast. It’s crazy to think things like chatbots are already here!” exclaims Mehdi. “So, one piece of advice I always tell myself is to enjoy life — because life is beautiful.”
Enjoy the ride to the top
Now you know all about Mehdi and how he’s enjoying his journey. Follow his advice and you’ll not just unleash your full potential, you’ll have an amazing journey, too.
