Digital Fundraising

Turn Your New Supporters into New Donors

Guest Author: Daniel Esrig of Klaviyo.com

As a nonprofit leader, you have a lot on your plate. In addition to managing projects, talking to donors, and working to solve the world’s problems, you’re…

The Upside of Giving

​”Giving activates the same part of the mind as sex and chocolate.”

What??​ Wait. For real?

Upon hearing that, I thought it was ridiculous. I would have dismissed it but the source behind it was someone whom I would believe if she told me…

Millennials: How to Engage the Foreign Donor Demographic

Over here at Fifty and Fifty, we are often approached by our non-profit clients about engaging a new demographic who have been foreign to their organization: Millennials.

Post-Viral: Using Short Term Viral Exposure for Long Term Gains

Going viral is the ultimate goal for most organizations. When your campaign goes viral, your brand awareness skyrockets and your message receives the attention it deserves. But the downside of going viral is that it only…

Sell a Product, Don’t Settle for Change

Before starting Fifty & Fifty, I spent my early design years working through the ranks of a few different agencies. I eventually landed a position as an Art Director at Digitaria, a well known digital agency here in San Diego. I spent my time there working on…

Nonprofit Campaign Spotlight: #SavingHarry Campaign Shows That Simplicity Rules

Sometimes the simplest campaigns work best when trying to broadcast your nonprofit’s message. Wildlife Aid’s latest campaign video “Saving Harry” alerts the UK about the imminent extinction of…

How to Use Analytics to Improve Your Nonprofit’s Fundraising

In sports, when you’re throwing a ball, it’s important to look where you’re throwing. It’s a basic rule, but it’s fundamental to success in any sport where throwing is involved. If you’re not looking at the place the ball…