Branding

Don’t get sucked into the authenticity vacuum

Like millions of other people, I loved Olivia Colman’s Oscars speech. She…

Creativity for good

Creative. It’s a funny old word.

Five things from Fruit Towers

Last week, in celebration on B Corp month we went to Innocent’s HQ —…

New client alert: The Children’s Trust

We are absolutely delighted to announce that The Children’s Trust and Don’t Cry Wolf are working together on a brand research project.

Who do we work for?

An important question anyone managing a business must ask themselves.

I have said since the start that Don’t Cry Wolf is there to work with organisations who want to communicate honestly.

Tips for dealing with dissent during a rebrand

The toughest part of any rebrand is dealing with the internal team.

Out of nowhere, salespeople become branding experts, accountants become graphic designers and HR teams become ruthless capitalists.