Homepage
Open in app
Sign in
Get started
Donut Lab
Open-minded game development
Follow
Co-branded integrations in mobile games. What are the entry points?
Co-branded integrations in mobile games. What are the entry points?
Cobranded content is an effective way for two brands to collaborate and provide players with a unique experience.
Sleeping Donut
Jan 26, 2023
EARLY RETENTION, or what players want
EARLY RETENTION, or what players want
Mobile game development is all about metrics! And retention is the most important one.
Sleeping Donut
Dec 14, 2022
DARK HORSES OF GAME DEV. Why is QA more important than you think?
DARK HORSES OF GAME DEV. Why is QA more important than you think?
Who on the team can take on the role of a liaison between departments? Of course, the QA!
Sleeping Donut
Dec 9, 2022
TIKTOK WITHOUT TIKTOKERS: How to promote a game from zero to 60K subscribers
TIKTOK WITHOUT TIKTOKERS: How to promote a game from zero to 60K subscribers
Find out how we opened the Donut Punks delegation on one of the most popular social networks, and which of the punks has become the big…
Sleeping Donut
Nov 23, 2022
On the razor’s edge. How to make a mobile game interface
On the razor’s edge. How to make a mobile game interface
We would like to share the process of creating a title screen for our debut game Donut Punks.
Sleeping Donut
Oct 10, 2022
WHY ARE THEY ALL YELLING? Let’s figure out why mobile game icons look alarmingly alike
WHY ARE THEY ALL YELLING? Let’s figure out why mobile game icons look alarmingly alike
If you were wondering why they’re so similar, we’re ready to share our observations and also tell you what store listing has to do with it.
Sleeping Donut
Sep 29, 2022
Using reskins. Why is content recoloring acceptable?
Using reskins. Why is content recoloring acceptable?
How we stopped worrying and fell in love with reskins.
Sleeping Donut
Sep 13, 2022
Donut Punks was released for iOS and got downloaded over 1 million times!
Donut Punks was released for iOS and got downloaded over 1 million times!
Donut Labs is proud to announce the global release of its MOBA shooter game, Donut Punks, on iOS.
Sleeping Donut
Sep 7, 2022
What is a creative ad?
What is a creative ad?
We talk about one of the most efficient ways to promote games without investing millions in marketing.
Sleeping Donut
Aug 23, 2022
How to distinguish a worthy job from digital hard labor?
How to distinguish a worthy job from digital hard labor?
An epic longread about how I, after spending 5 years in gamedev, rebooted my experience and found something new and amazing.
Sleeping Donut
Aug 2, 2022
About Donut Lab
Latest Stories
Archive
About Medium
Terms
Privacy
Teams