Meet the Venture Partner: Jeffrey Haas — An experienced Gaming & Fintech professional now supporting Web3, NFT and Crypto Companies

Line Aasen
Dreamcraft
Published in
3 min readDec 8, 2022

We are excited to introduce you to the first Dreamcraft Venture Partner — Jeffrey Haas. Jeffrey is a known face to the Dreamcraft Team. He is a Limited Partner in Dreamcraft’s Fund II, and he introduced us to The Football Company and co-invested with us in their seed round.

Jeffrey together with The Football Company founders and team, and Mikkel.

“I was very interested in investing in The Football Company. Getting the support and validation from Dreamcraft’s investment team was critical for me ultimately participating in the round. It ended up being an actual seed round, fast- tracking TFC to the ongoing series A round. Exciting time for all of us!”

Let’s jump into his role as a Dreamcraft Venture Partner.

Role as Venture Partner

There is a great reason why we announce Jeffrey as the first Dreamcraft Venture Partner. He has been a key player in the development of the Dreamcraft Venture Partner Network in collaboration with Carsten Salling.

“I very much like Carsten, and the team. I have enjoyed some scintillating conversations where we explored deep under the surface about the potential for web3 technology applications to remake parts of the existing economy, and the implications for Self-Sovereign Identity. I like that we can openly share and deconstruct ideas.”

Jeffrey adds extensive knowledge and a great network within gaming and Web3. We have already made our first investment together and with having Jeffrey part of the Venture Partner Network, the aim is to do more.

Jeffrey presenting his role as a Dreamcraft Venture Partner at the Dreamcraft Forum with Nico and Heidi.

Jeffrey’s Background and Experience

Jeffrey has a strong record within the gaming space and digital entertainment — with 20+ years’ experience at PokerStars, DraftKings, Ongame Network, the World Poker Tour & the Discovery Channel. He is also an eager NFT enthusiast and crypto maximalist, which is a major part in why he was selected as a Dreamcraft Venture Partner. For now, hold that thought as we continue into his latest roles.

Most recently, Jeffrey worked for DraftKings. He was their Chief International officer and, after going public, their SVP, International Strategy. He was also seconded to Drive by DraftKings, a Boston-based multi-stage venture capital firm investing in SportsTech, Human Performance and Entertainment. There, he functioned as Sector Specialist within Gaming & Crypto, and upped his venture capital skills.

At DraftKings, Jeffrey was involved with several parts of the business ranging from strategy, growth marketing and global expansion. He built its International B2C gaming business from London, and also helped start their American sports betting and online casino businesses.

In 2022, he left DraftKings, after seven years with the company. Jeffrey was appointed Chief Revenue Officer (CRO) of Munich-based blockchain technology and media company Pink.gg. There, his responsibility lays with growing the business through strategic initiatives and partnerships. Amongst other things, he is building the AtomicHub.io NFT Marketplace business, the AtomicAds.io Web3/NFT/Crypto Advertising business, and the NFTInsider.io Media business.

Besides his work at Pink.gg and AtomicHub, he is also part of the Board of Directors of: CoinSmart, one of Canada’s leading publicly-traded OSC-registered cryptocurrency exchanges; and Low6, a London-based sports gamification company. Adding to that, he is an angel investor and avid cyclist, often to be found with a cycling helmet under his arm at crypto and NFT events.

Having Jeffrey onboard our Network tremendously enhances our ambitions for investing particularly in the Web3, NFT and blockchain space.

We are excited to see where the journey takes us. We look forward to working together with Jeffrey who is setting the baseline for the Dreamcraft Venture Partner Network.

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