How Not To Apply To An Accelerator (part 7)

Andrew Ackerman
Dreamit
Published in
2 min readNov 17, 2016

This is part 7 of my “self-defense essay”. If you missed the prior installments, start here with The #EpicNovelFail

The #PoorAttentionToDetailFail
(a.k.a. The “Face Palm”)

I will forgive you the occasional typo but the whoppers will cost you.

Dreamit allows applicants to link to optional video. It can be the 90 second product overview video from your website, a product demo, whatever you feel will advance your application.

I especially like the short clips taken on your cell phone, where you just talk to us and tell us why you are so passionate about the problem you are solving and why you are excited about the opportunity to be a part of the Dreamit community. I urge you to take advantage of the video. If nothing else, it gives us a sense of who you are as a person and what it might be like to work with you.

But for God’s sake, if you are applying to Dreamit, the first words out of your mouth on that video should not be “Hello Techstars!” (Yes, true story.)

We get that you are likely applying to other top accelerators — it’s the smart thing to do — and we get that the applications are time consuming and that you’d like to reuse material from one application to another. But if you muck up that badly on your application, you will eventually slip up on sales or investor pitches. Attention to detail matters.

Tip: We can see filenames too. We know what “YC_vid” means. :-)

Next up: Accelerator Application Best Practices

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Andrew Ackerman
Dreamit

Serial entrepreneur, sometimes angel investor, Managing Director at @Dreamit.