Contrary to popular belief, branding doesn’t have to take 3 months.
Before brainstorming on your company name, you may want to think about what type of name might be best for your company.
When establishing a brand, we believe that there are three core principles every startup should keep in mind: Be Meaningful, Be Concise, and Be Consistent.
If you aren’t sure when to include Branding on your company roadmap, scroll through to learn why brand matters more than you may think.
Brands are a lot like people. As people, our personality and behavior transmit who we are to the world. For example, if you’re a friendly or generous person, you probably open the door for people, and say good morning.
This summer, Air France launched a new millennial-focused airline called Joon, “aimed at a young working clientele whose lifestyles revolve around digital technology.”
Axe has grown up. That’s right. The men’s brand that stayed famously adolescent for years, creating advertising…
In an age of the gig-economy, where the lines between employee and consumer are blurred, only Airbnb carries that through to its advertising and social media. They show real people…
