BRAND BITES

This summer, Air France launched a new millennial-focused airline called Joon, “aimed at a young working clientele whose lifestyles revolve…

Axe has grown up. That’s right. The men’s brand that stayed famously adolescent for years, creating advertising segments around the “Axe…

Brand Pundit

Before brainstorming on your company name, you may want to think about what type of name might be best for your company.

Brands are a lot like people. As people, our personality and behavior transmit who we are to the world. For example, if you’re a friendly…

Be Meaningful, Be Concise, and Be Consistent

You’re about to create a piece of content. A website, a social media campaign, a deck. You might have written an RFP with specifications…

Short Answer: Now.