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Stories about exploring and validating technology opportunities
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How start-ups fall into the ‘sandwich trap’
How start-ups fall into the ‘sandwich trap’
A delicious, mental model for tackling the 3 fundamental start-up challenges
Justin McMurray
Sep 20, 2018
How to reinvent an industry obsessed with the past
How to reinvent an industry obsessed with the past
The story of how Shop You went from frustration to concept to innovative reality in its mission to shake up women’s fashion.
Ian McCallam
Jul 19, 2018
The 4-part cheat sheet for business transformation
The 4-part cheat sheet for business transformation
Grown-up businesses are increasingly turning to start-up approaches as a means to address organisational stasis.
Justin McMurray
Sep 10, 2017
A framework for optimising e-commerce and digital products
A framework for optimising e-commerce and digital products
TL;DR in three bullet points:
Alex Mrvaljevich
Aug 1, 2017
The Side Project Canvas — a tool to help you kick off something new
The Side Project Canvas — a tool to help you kick off something new
Side projects are not mere play things, I think they’re portents for how the future of work will look. That future is one where creative…
Justin McMurray
Feb 1, 2016
Founders, We Need To Talk About Your ‘Baby’
Founders, We Need To Talk About Your ‘Baby’
On the mental delusion preventing new product success
Justin McMurray
Jan 24, 2016
Say Hello to Early Days
Say Hello to Early Days
I’m happy to announce that I’m starting a new company here in Sydney with my friend Ian McCallam.
Justin McMurray
Dec 12, 2015
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