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Building A Startup
A collection of articles that take a lean and agile approach to building a startup. Topics range the life cycle of a startup from start to finish and end.
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Social Media isn't Marketing. What is it then?
Social Media isn't Marketing. What is it then?
Social Media had its place in marketing during the early days, but as platforms (Facebook, Twitter, LinkedIn, Pinterest) have evolved…
Scott McLeod
Oct 27, 2015
Marketing & Acquisition tips for startups
Marketing & Acquisition tips for startups
This article overviews the basics on how to effectively acquire customers using Facebook Ads, Google Ads & Twitter Ads.
Scott McLeod
Mar 18, 2015
How to setup a landing page for validating a business or product idea.
How to setup a landing page for validating a business or product idea.
Successfully set up an experiment for measuring and determining demand. Second part in assessing your business idea.
Scott McLeod
Jan 27, 2015
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