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Earnest Product Management
Earnest Product Management
Thoughts and Musings While Building a Modern Bank for the Next Generation
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Kevin Wang in Earnest Product Management
Jun 21, 2016

The Who and the How: Using Cohort Analysis and A/B Testing To Increase Conversion

Do you want your company to achieve more [user, volume, revenue] growth and do it cost-effectively? Of course you do. Improving conversion is one of few methods to achieve this outcome…

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