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Digital Marketing
This publication focuses on the pains of the modern CMO, along with the advice and insight from Eastwick Digital Brand Lab, the digital arm of the integrated comms agency.
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Analytics
Analytics and Insight
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Digital Marketing
Mar 14, 2016
#MeasurementMinutes: Think SMART
Setting Goals in an Objectives-based Planning Model
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Analytics and Insight
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Digital Marketing
Feb 10, 2016
#MeasurementMinutes: Share of Voice
The Big(ger) Picture Behind one of the Most Controversial Communications Metrics
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Alexander Wilson
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Digital Marketing
Jan 20, 2016
#MeasurementMinutes: Turning Data into Action
In 2015, we saw the permeation of “data” in everyday conversations, with CMOs…
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Jun Quintana
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Digital Marketing
Sep 28, 2015
Goal-setting for Effective Communications Measurement
By Jun Quintana, VP, Head of Analytics and…
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52