How to double traffic from social
Leading publishers around the world use Echobox to optimise how their content is shared on social media and the benefits they see are clear. On average, Echobox results in a doubling of referral traffic from Facebook and a 172% uplift from Twitter — directly contributing to ROI from the additional revenue they receive from increased ad impressions on their site.
Publishers come to us from a variety of backgrounds but with similar challenges — how to maximise the reach of their stories on both Facebook and Twitter, and increase the resulting pageviews and ad impressions on their website.
Many different analytics tools that publishers use to manage their traffic. But they are expensive and it is time-consuming to manually sift through. There are too many articles, and there is too much data. It is impossible for a person to keep up with all the real-time data for day-to-day decision-making.
And it is not just a question of what has worked well before. Identifying real-time trends and variables, on the publisher’s own site and around the internet and on external social media platforms driving traffic to the site, is also crucial.
While a human can take into account a finite number of variables in making an assessment, computers are not limited by the same constraints. They can process vastly larger datasets, therefore making much more informed and accurate decisions.
Echobox has helped clients like Le Monde, the Straits Times, Libération and Vogue by streamlining and optimising social media publishing for them. Our technology distinguishes the content that will perform best, determines when in the day it will do best and decides how frequently to post.
Our technology uses an algorithm which takes into account both private and public data, making our ability to optimise and automate second to none.
