7 Reasons You Should Invest in EIPlatform and EMI Tokens
EIPlatform will be the first global marketing platform in the esports sector to enable direct interaction between the various participants of the esports ecosystem.
- Brands will be able to engage with the esports community in a meaningful and targeted way
- Publishers, tournaments, teams, players, and streamers will be able to monetize their audiences effectively
- Fans and gamers will benefit from interest-based rewards and be able to interact with the rest of the esports community
The EIPlatform project continues to generate huge interest in both the crypto and gaming worlds, amongst investors and esports fans alike. Investors are excited by the returns they could potentially achieve, while fans are passionate about how EIPlatform will benefit the esports community and the industry as a whole.
All transactions within the EIP ecosystem will be made using EMI Tokens. The Token Sale to raise funds for the project’s development is now on and will run until the end of September 2018.
Here are 7 reasons to invest in EIPlatform and EMI Tokens:
1) The Current and Future Growth of Esports
The worldwide esports market is growing at an extremely rapid rate. Global Sports Market Report estimates that the 2018 market size is $905.6m, up 38.2% on last year, and will reach $1.65bn in 2021. 77% of this comes from brand specific items.
The number of gamers worldwide is estimated to be 2.1 billion, which includes 400m dedicated esports fans. Esports events attendees regularly outnumber that of regular sports, with millions more watching the live feeds online. Attendance and unique viewer records continue to be broken each year.
Market analysts, such as Newzoo, BI Intelligence, Stastica, and Nielsen all agree that the esports industry has significant room to grow and seems set to do so for at least the next 10 to 20 years.
2) Brand Interest in the Esport Market
Brands are rushing to be involved in the esports market. Over the last few years, the landscape of esports marketing has diversified from being made up of solely endemic brands like Logitech, HP or Alienware to featuring large mainstream brands like Audi, Coca-Cola, Gillette and Red Bull. Through clever marketing, they have been rewarded by being able to engage and build brand loyalty among esports fans.
Esports is still in its infancy and filled with commercial opportunity. Mainstream brands realize this and the desire to be involved is also filtering down to smaller companies with more limited budgets.
3) A High-Value Audience
Brands are not interested in the esports audience because it is the latest fad. The esports audience is high-value and global and their numbers are growing. They are typically between 20 and 35, tech-savvy and with a higher than average disposable income (and more willing to spend it on digital entertainment) than non-fans. They are “cord cutters” and difficult to reach via traditional marketing methods.
From the brands’ side, particularly smaller brands, there is a genuine, long-term demand for EIPlatform’s ability to reach the esports community in an authentic way.
4) EIPlatform Provides Real Solutions to Real Problems
As the esports industry has grown a number of problems have developed for esports marketing. In summary:
- Complexity in the esports market make it difficult for brands to understand the best channels to reach their target audience.
- Campaigns are less targeted, more expensive and with a lower ROI.
- The esports market is fragmented with several intermediaries and agencies.
- Spending on advertising and sponsorship tends to stay at the top making it difficult for participants in the esports community at lower levels to be financially viable. Likewise, smaller brands can have difficulty entering the esports marketplace.
EIPlatform provides solutions to these problems through the use of a decentralized global network. Direct interaction between all participants at all levels will reduce friction in the market and remove barriers of entry, while advanced data management will ensure that marketing is more efficient. Esports fans and viewers will gain rewards of exclusive goods and services, making for a win-win scenario that mutually benefits all within the esports ecosphere.
The problems in esports marketing are real and will only get worse as the industry grows without a solution. In short, the esports industry needs EIPlatform.
Please see the EIP whitepaper for more detailed information on the full range of benefits EIPlatform will bring to the esports industry
5) The Strength of the EIP Team
In any project of this type, the combined strengths, abilities and dedication of the founders and team is of utmost importance and will ultimately determine whether the project lives or dies.
Key EIP founder, Sergey Nevodnichiy, has over 15 years in the esports industry and is the creator of Team Empire. Along with the rest of the founders and the EIP team they bring a unique combination of experience and abilities in various sectors, including an unparalleled knowledge of the world of esports, blockchain technology, cryptocurrency and marketing.
The global based team has a first-hand understanding of the issues that exist in the esports marketing sector and how blockchain technology can be leveraged to provide appropriate, effective solutions.
The EIPlatform founders are truly committed to the EIP project. They have a unique knowledge of how the esports market functions and are in absolutely no doubt that EIPlatform will be successful.
6) EIPlatform Has No Competition
There is currently nothing else in the world of esports with a similar concept to EIPlatform and nothing comes close to the scope of the project. The experience and drive of the EIP team will ensure the platform adapts and stays on the cutting edge of the esports marketing industry and ahead of any competitors who might develop similar concepts.
Of course, one must also remember the scale and massive growth of the esports industry. The success of EIPlatform does not depend on the success or failure of any other project, only on itself.
7) EMI is Core Component of the EIP Ecosystem
All transactions within the EIP ecosystem will be conducted using EMI tokens, making the token an integral part of the ecosystem and the driver for its economy. As the usage of the platform increases, with increasing number of transactions and with global expansion, it is only logical that the value of EMI will increase accordingly.
The fact that EIPlatform is built on blockchain is very exciting in itself, but also gives almost limitless possibilities for adaptation and integration as the technology and people’s acceptance of it develops in the future.
EIPlatform and EMI Tokens represent an incredible opportunity to be part of this exciting project at the ground floor.
Visit the EIPlatform website for more information
Read the EIP whitepaper here
