Paying (For) Attention — Part 3: Capturing & Holding, With Ads

Does advertising even work anymore? Is it even worth it amidst the endless feed?

Is it possible to capture meaningful attention these days online?

Does advertising even work anymore? How can a serious brand compete with the likes of Snapchat Discover, Tik Tok, Instagram Reels? There’s so much clutter AND so much great content. Is it even worth it amidst the endless feed?