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Stories by El Dorado
Marketing, Measured.
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What You (Should) Look For In An Ad Agency
What You (Should) Look For In An Ad Agency
Finding a good agency is tough. It can feel like every agency has the same pitch… And when everyone says the same things, no one sticks…
Travis Biechele
Oct 22, 2020
How to Position Your Brand Like Spider-Man
How to Position Your Brand Like Spider-Man
Spider-Man almost didn’t happen. He wasn’t supposed to be the mega-star he is today. In fact, Spider-Man was a filler character released in
Marion Michele
Oct 13, 2020
Review: Things We Learned Since March
Review: Things We Learned Since March
In March, the U.S. and many other countries around the world came to a screeching halt. COVID-19 cases exploded, and governments worldwide
Eric Allred
Oct 5, 2020
Prescription: Principles, Not Tactics
Prescription: Principles, Not Tactics
A good marketing strategy comes from having principles, not tactics. No one silver bullet will solve all your customer acquisition woes
Eric Allred
Sep 25, 2020
4 Reminders From Reading BVP’s Investment Memos
4 Reminders From Reading BVP’s Investment Memos
This week, I dove into old Bessemer Venture Partner’s investment memos for LifeLock, Pinterest, Shopify, Twilio, Twitch, and Yelp. Most of
Eric Allred
Sep 18, 2020
Perspective: The Evolution of Competitive Pricing in Unrelated Markets
Perspective: The Evolution of Competitive Pricing in Unrelated Markets
When we think of competitive risk, historically, we think in terms of direct competition. Competitive risk is the potential of a
Eric Allred
Sep 7, 2020
Will Instagram Reels Replace TikTok?
Will Instagram Reels Replace TikTok?
Is the digital landscape big enough for both of them?
Marion Michele
Aug 31, 2020
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