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Export Google Analytics (UA) Data Before It’s Gone Fo
Export Google Analytics (UA) Data Before It’s Gone Fo
In a recent announcement, Google has declared the impending shutdown of Universal Analytics properties and the associated API. Starting…
Why Do Websites Use COOKIES? Let’s Find Out!
Why Do Websites Use COOKIES? Let’s Find Out!
When you’re surfing the internet, you might have heard about cookies. No, not the kind you munch on, but digital cookies that help websites…
From Chaos to Clarity: Why Your Business Needs a Marketing Data Warehouse
From Chaos to Clarity: Why Your Business Needs a Marketing Data Warehouse
Marketing has become increasingly complex over the years, with various platforms available to businesses of all sizes. From social media to…
Migrate Universal Analytics (GA3) data to Google Analytics 4 (GA4)
Migrate Universal Analytics (GA3) data to Google Analytics 4 (GA4)
How to migrate from Universal Analytics data to Google Analytics 4
Understanding ROAS
Understanding ROAS
ROAS (Return on Ad Spend) is a marketing metric that measures the revenue your business generated for the money spent on advertising.