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Emi Gal

Romanian entrepreneur and software engineer. Founder & CEO of Brainient (now Teads Studio), an interactive video platform acquired by Teads in September 2016.

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Emi Gal in Emi Gal

Dec 19, 2012

2012 in review at Brainient

It’s that time of the year again, to look back and marvel at how quickly another year has passed. And as the hard-core numbers buff that I am, I thought it would be a good idea to share some Brainient numbers that make me proud of what our small team has managed to pull off this…

Emi Gal in Emi Gal

Dec 7, 2012

Is mobile fit for brand advertisers?

By now, I’m presuming that many of you have seen this year’s Mary Meeker presentation on the state of technology, digital and the world. If you haven’t, do it now. It is breathtaking. Unsurprisingly, according to Meeker 2013 will be the year when the smartphone +…

Emi Gal in Emi Gal

Oct 30, 2012

Integrated or specialised

Over the past decade, entrepreneurs, investors and the media have stressed how important it is for companies to specialise on one thing and do that thing really well, better than anybody else in the world. From a pure theoretical standpoint, it makes a lot of sense: the less you do…

Emi Gal in Emi Gal

Oct 5, 2012

The only intuitive interface is the nipple

I’m not sure who coined this phrase initially but I think it perfectly describes what’s natural and what’s not for people when it comes to user interfaces. The keyboard & mouse were an incredible leap forward in the early ’70s, but the reality is that…

Emi Gal in Emi Gal

Sep 2, 2012

Talent, Co.

A couple of months ago, I was out in SOHO with a couple of friends looking for a place to eat. We found a cool little place with tables outside called Burger, Co and decided to grab a burger. After a half an hour wait, we were served three square-shaped, flimsy pieces of bread and meat that neither looked…

Emi Gal in Emi Gal

Aug 21, 2012

Avoiding the hype

Technology media is very similar to fashion media. There’s a lot of hype, there’s a lot of noise and everybody follows whatever trends the media dictates. The “hot” startups set the trends, in the same way the “hot” labels dictate what we’re all gonna wear next year. The big difference is that…

Emi Gal in Emi Gal

Jul 31, 2012

Brainient is hiring

Following up on yesterday’s post, I’d like to write about the positions we have open at Brainient. We’re growing heavily so we need more brain power to keep our clients happy. So if you’re Awesome, love technology, video and advertising — drop us a note. We’re also offering a $500 referral…

Emi Gal in Emi Gal

Jul 30, 2012

How to attract A-players

As a company, you’re only as good as the quality of your team. That’s why A-companies are almost always run by A-teams, backed by A-investors and work for A-clients. And by A, I mean Awesome. The problem is though that Awesome is hard. Hard to find, hard to motivate and hard to…

Emi Gal in Emi Gal

Jul 8, 2012

Thoughts on execution

When it comes to startups, everybody has ideas, many of which are good. Yet only a few execute like the bad ass entrepreneur we all want to become: faster and better than the other guy working on the same thing. Great execution is hard. Real hard. And while everybody speaks about how…

Emi Gal in Emi Gal

Jun 1, 2012

Delivering instant gratification

Over the past week, we’ve been working on a new presentation video at Brainient and we needed a voiceover for it. If it were 1999, we would have had to put up an ad in a newspaper, organise an audition and hire a studio. It would’ve taken about a month and cost $3,000. In…