CASESTUDY № 2

RETAIL: The memorable ad

Brief description: The concept for a grocery store is centered around two traditional shepherds that buy their groceries in a traditional grocery store.

The ad:

The most memorable scenes are often those that are the most emotionally charged. In this ad, the target audience had an emotional peak at a different moment from the rest of the population.Because of this it is wise to identify the most powerful moment of an ad and work with that moment in the print campaign and other advertising formats. It increases the overall memorability of the ad which is a crucial metric.

The interesting part about the response to this ad is that the more frequently people saw it, the more they loved it. Those that have seen the ad more than 10 times have the strongest Emotional Anchors in the opening scenes. People obviously enjoy watching this commercial.

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