Awash in competing demands for more advertising and next-generation machine learning, ecommerce site managers have rediscovered the…
Last year I started a trilogy of articles to share the path we’ve taken, and the…
Personalisation is a term I personally hate. ;)
Mimicking the world around us.
An online store is a communication system where the Sender of a Message (-and the receiver of a response-) is a Human Being.
When People are confronted with products and offers in a device screen as opposed to confronted with other Human Beings, our…
