Microsoft and Google are now locked in an arms race

Enrique Dans
Enrique Dans
Published in
3 min readFeb 8, 2023

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IMAGE: A screenshot of Google Bard, the company’s answer to ChatGPT, featured in a smartphone screen
IMAGE: Google

The race between Microsoft and Google to be the first to include a machine learning conversational assistant as part of its search engines is hotting up: in a post on its corporate blog signed by CEO Sundar Pichai, Google has announced the launch of Bard, for the moment in test mode restricted to a small group of users, an assistant which is similar to ChatGPT, and based on its Language Model for Dialogue Applications (LaMDA). This is clearly a rushed response to the success of ChatGPT.

In response, Microsoft held a surprise in-person event on Tuesday at 1900 CET to announce the inclusion of ChatGPT into Bing, which will most likely look like what we’ve seen from screenshots leaked by users who stumbled upon it on Friday.

The race to put the product in the hands of users has been accompanied by all kinds of subterfuge: leaked screenshots, announcements, events, and all kinds of PR in a battle of egos to capitalize on the competitive advantage of being the first. Microsoft wants to score the point of having been visionary and for working with OpenAI since its inception to be able to beat Google in its field, while Google does not want to remembered as the company that knew the most about machine learning, but allowed a minor search engine to snatch the honor of being the first to integrate it in an efficient and appealing way for…

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Enrique Dans
Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)