By Kelly Kapnia and Tassos Choytas
Validator — Our business model canvas
customer segments
Our business idea is addressed to millennial members and generation x. More specifically to everyday people who face various problems related to the law, the Highway Code, the transportation code etc. Our idea is for people who are not fully aware of how to deal with every day issues from how to do their taxes, what to do in case of a car accident and what procedure to follow. Professionals will be at their disposal to answer their question.
value proposition
The combination of services and products proposed to meet the needs of our customers is legal analysis, law clarification and explanation of the law. We give to people the opportunity of finding out what valid/right in several circumstances into the sea of hoax, misinformation and lack of knowledge into everyday life. People are getting to know their rights. All in one space.
channels
To develop Kelly’s idea, our team created official pages in social media, including a facebook page (https://www.facebook.com/validatorgr/), a twitter account (@ValidatorGr) and an Instagram account (@validatorGr). For the further evolvent we also create a website (https://mairiiak.wixsite.com/validator) and we tried to create o androip app using mit app inventor. (for more information check out: https://medium.com/@mary.iak/validators-media-platforms-our-way-of-communicating-with-people-fbe976036d11#.441n4shk4)
customer relationship
The relations that are trying to create with the audience is the relationship of reliability and transparency. We try to give to the people the chance to be independent.
revenue stream
To accomplish the successful operation of the idea we need to cover the cost and revenue flows for each value proposal. To achieve the successful operation of the idea we should ensure that the cost of the operation is covered. In order to accomplish this we will seek different forms of financing. First of all, we will offer a Freemium service, making Free and Premium content. The free version will be giving access to basic search while the premium version will give a full access to the content and the ability to submit a customized question. Free version will contain pop from ads. Furthermore we give the possibility to the audience to make their donation and we are going to try concentrate money from venture funding from impact investment and journalism fund.
key activities
The main activities from concept to completion of the business model are to inform people and manage to be established as a reliable source of information and solution.
key resources
The main tangible and intangible resources on which the smooth and uninterrupted operation will be initially the human resources as we believe that successful work will allow our development. More specifically the hr team will be consisted of an i.t specialist, a web developer and a designer who will be in charge of overseeing the smooth operation of all technological part. Content creators will be responsible for undertaking the analysis of each category. Technological equipment will be crucial in order to implement all ideas and proposals. Other main resources will be the office establishment in order to carry through the development and evolution of the concept.
key partners
The main partners and suppliers of our effort was professional and experts for delivering an impeccable service to our customers. For a legal issue, the key partner will be a professional lawyer, for a Highway Code issue, the user will be able to ask for advice from a driving school or the traffic police.
cost structure
the main costs required for our effort, the creation, operation and development of the original idea are hiring a developer and a designer to construct our app, renting offices to host the company, investing on technological and office equipment ensuring a smooth and continuous operation. Staff costs and finally the cost for the use of domain names, servers and google playstore usage.
for more information contact us in our e-mail address validator@gmail.com
