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Michael B. in OBEK Technologies Blog

Aug 9, 2016

A “Deep Dive” on the often overlooked business and infrastructure behind online multiplayer gaming Part 1

Michael B. in OBEK Technologies Blog

Jul 25, 2016

The Future of Advertising in Esports

For those of you who have never seen it, please watch this impressive interactive Gatorade commercial on Youtube which combines a rough form of virtual reality with an interactivity level on Youtube that while over a year old, was at the time of production cutting…

Michael B. in OBEK Technologies Blog

Jul 16, 2016

What Brands Need To Know About Gaming Communities

Michael B. in OBEK Technologies Blog

Jul 15, 2016

Strategic Marketing Strategy Implementation at the Tactical Level in Esports

In an OBEK earlier article we briefly touched on the concept of adapting an overall marketing strategy to the tactical implementation. All of us familiar with the marketing strategy of a brand know…

Michael B. in OBEK Technologies Blog

Jul 14, 2016

“Harnessing Nostalgia” for Brands in Esports

In our previous article we mentioned the power of “Harnessing Nostalgia” which is…

Michael B. in OBEK Technologies Blog

Jul 11, 2016

Brand Marketing Strategies In Esports

There is a large amount of money and resources spent by brands on developing and implementing a marketing strategy to increase sales and achieve a competitive advantage over their respective competitors. Within this overall marketing strategy are sub-components…

Michael B. in OBEK Technologies Blog

Jul 8, 2016

ESPORTS 101 For Brands

What is Esports?

At OBEK we are often asked “What is Esports?”

Esports is roughly defined as the ecosystem or “world” of online multiplayer video games where two opposing sides compete until there is a winner and a loser. Esports can…