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The Future of Advertising in Esports

For those of you who have never seen it, please watch this impressive interactive Gatorade commercial on Youtube which combines a rough form of virtual reality with an interactivity level on Youtube that while over a year old, was at the time of production cutting…


Strategic Marketing Strategy Implementation at the Tactical Level in Esports

In an OBEK earlier article we briefly touched on the concept of adapting an overall marketing strategy to the tactical implementation. All of us familiar with the marketing strategy of a brand know…