You Need To Be Creating Content For Your Personal Esports Brand
I’ve been a big fan of creating content since I really dove head first into the social presence game. Now you might be asking, yes I create content about news in League of Legends, Dota, CS:GO, Smash, etc. But I want to talk about content that focuses on your expertise, what you are good at and how you can demonstrate what you know such as guides, analytical breakdowns, perspectives and more. This content showcases you, not the organization or company you might work for, but your talents and understanding of a topic. Many times, we might be afraid to create content do to backlash, others disagreeing, and the time that goes into it. What we have to think about is the value of creating content actually produces for us! I read an article on medium about how to become a LoL analyst and the author stated this
Before leaving, the coach told me he hired me because of the one publication
By showcasing that he knew more than the average applicant, he was able to land a job as an analyst.
What does creating content offer
- An opportunity to provide credibility
- A look at who you are
- Sharing what you know as an expert
- Building your network
These are just a few examples of why you should be developing content for your personal esports brand. As esports continues to grow, so does the difficulty of finding jobs and growing our careers, because content is designed to be shared with your connections and then hopefully shared by them to a bigger audience. This sharing then opens up different opportunities for people to know you, trust you, and even reach out to you about guest blogging, a job offer, etc. Content also pairs up nicely when you apply for a job in which the content aligns with that position, such as if I was applying for a position in digital marketing or a job that focuses on content, I could showcase this article and www.esportsentrepreneur.com as credibility to my experience. You could consider it a portfolio of your work in some cases.
Now that you have an idea of why you should be creating content for your personal esports brand, what platform do you use? The best answer I can give you is this one, all of them. Now some might say that cross-posting is bad, but I disagree and if you check out this article by Simon Owens and you will see why I say you should be cross-posting.
These are the platforms a person in esports can use and should use
- LinkedIn Pulse
- Medium
- Gold Per 10
- Personal Website or Niche Website
Now if you read the article above by Simon, you would see that sharing on multiple platforms does a few things, it increases your viewability, it increases your followers, and it gives it more opportunities. What I find so interesting about cross-posting is that there are readers on LinkedIn that probably wouldn’t have found the article on Medium. Each site will react differently because of how people utilize the site. LinkedIn will typically get the majority of its views within 48 hours while Medium will rack up slowly over time.
What I want to get into now is the importance of what you do after you post this content. What I see so many people do is just post content and let it sit, and it is wrong. If you want to create a lasting impression on a reader, especially one that comments, is to reply back no matter what is said. Even when it is negative, it is important to at least say something back, don’t go on to tell them they are wrong or start an argument that might not go somewhere, but at least be attentive to the response.
If you want your personal esports brand to grow, you will need content to show off why someone should be following you, interested in working for you or with your company, content has so many angles to play off, so start creating content and get out there.
Originally published at esportsentrepreneur.com on January 18, 2016.
