One of Double Negative’s products is EthTools.com, a website which provides a number of tools for interacting with the Ethereum blockchain.
I have written a number of blog posts about Ethereum, the process of developing EthTools.com, the reasoning behind it, and the features of the product.
The problem that many users have with Ethereum (in its current form) is that whilst its value proposition is clear it is oftentimes difficult for individuals coming from a non-technical background to use.