Everything New Is Dangerous

Knowing that someone is a 56 year old woman with a high paying job commuting daily to and from the city’s financial district is probably…

What could be 10 guiding principles for teams turning to or running on experimentation? These are only suggestions / inspiration. Please…

How do you drive innovation in your organization? Is it an event? A series of creative hostage taking sessions leading to big bet…

Design is impossible — to define. So it’s hopefully more helpful to talk about its benefits.

I often hear the argument that waterfall is about sequence (e.g. strictly following steps: a-b-c-d). And Agile is about flexibility and…

In two short videos Russell Ackoff (4min + 8min) explains how western societies have been trained on a singular pattern of thinking called…

There is a current campaign to stop the hate for profit that is happening on Facebook. As the platform has refused to take effective…

As a field of expertise Systems Design explores how systems work, how to think about them, how one can influence them, but not control…

There is a gap between what we want our organizations to become and what we put into them to get there.

The purpose of identifying the customer value proposition is to help the team look through the lens of, focus on and measure their work…

Customer Experience needs a process. A way to make sure we empower teams operating according to customer experience principles, employing…

Test & Learn is a good example of how things can look very different if you start seeing it from a customer perspective.

In this interview Charles Eames articulates design as a method of continuous problem solving where participation means to enthusiastically…

There are many different types of innovation tools and there are many different types of innovation needs. Are you using the right…

The digital transformation we are in right now is not our first technological transformation. In fact these transformations, or cycles…

10 years ago I put together a loosely structured collection of quotes and references regarding the promising state of customer insights…

Is your organization seeing the world through the lens of your solutions or the eyes of your customers? The answer significantly affects…

Design Thinking is designed the way it is today because of ONE thing — it’s business model. And the fundamental business model of Design…

“It’s so funny when I go to a museum of design and they put out these artifacts, these finished products of design. And they say ’this is…

People have ideas all the time, every day at every level of any organization.

The promise of Agile Customer Thinking is to fit a responsive operating model (agile) with outcomes that are valueable to the customer…

One of the tools I use to help teams identify their Customer Value Proposition is by mixing the Customer Job-to-be-done thinking with the…

Too often the organization tends to design their customer insight to fit their current capabilities and point of view. Sounds sensible…

A deck used to introduce Agile Customer Thinking and practice deconstructing current projects down to customer problems —in a low fidelity…